Advertising Is a Wasteful Expenditure or an Investment

There has been a steady discussion about â€Å"advertising† that whether it is a valuable or inefficient consumption of assets. Promoting assumes a pivotal job in today’s world where there are such a large number of brands competing for the customer’s consideration. If not promoting, by what other method would you as a purchaser know what all there would you say you is could look over? Despite the fact that a valuable device, it must be all around used to make an effect. Numerous multiple times, we as shoppers recall the setting of the promotion however overlook the brand that was being advertised†¦this is certainly a trap and should be looked into.For a promotion to have a genuine effect, it must have the option to make brand maintenance. Publicizing is the primary wellspring of â€Å"Customer Education† in advertising. Its fundamental bit of leeway to the client is that we become mindful of the items in the market and have an upper hand in purchasin g the items and administrations. Its fundamental favorable position to the dealer is in the way of illuminating the forthcoming clients regarding the estimations of the items and catching them.In more seasoned days, advertisements were on papers and leaflets and boards. In this electronic period, it has caught the TV and the web. In this way publicizing is anything but a misuse of assets. Be that as it may, as organizations make their publicizing consumption on client then it would be somewhat tricky condition for clients as organizations simply search for their benefits and on the off chance that the promoting office isn't acceptable, at that point the entire spending plan goes waste.So I figure organization ought to be viable to make an advertisement with respect to this period publicizing is a significant angle for a wide range of organizations. Be that as it may, organization ought not make the promotions on the expenses of customer’s cash as they don’t give client a major return yet they have a gigantic returns and organizations retain bloods of helpless clients. So I believe that ought to be stop or limited as in India rich are turning out to be progressively more extravagant and poor getting increasingly less fortunate

Causes of Food Allergy

What Causes Food Allergy? Food sensitivities happen when the resistant framework mounts an assault on specific proteins in specific nourishments. The substances in the food that cause this safe framework reaction are called allergens. The insusceptible framework is a perplexing system of cells and particles that help guard the body against obscure substances. At the point when an appropriately working resistant framework distinguishes an obscure substance, it reacts to this danger by creating proteins called antibodies against the trespassers. The antibodies will perceive and assault this outside substance when they next experience it.This â€Å"battle† is the thing that causes the sensitivity manifestations. In food hypersensitivity the invulnerable framework erroneously observes an innocuous substance in the food as hurtful, and produces antibodies known as immunoglobulin to assault it. These antibodies will course in the blood, appended to extraordinary cells called pole ce lls, which are a piece of the invulnerable framework. This happens so as to ensure against future attack by that substance. Whenever an individual eats that food, the substance to which he is unfavorably susceptible the allergen enters the body, and joins to the immunoglobulin on pole cells.The pole cells react by discharging a large group of ground-breaking synthetic concoctions, including histamine, to ensure the body. This produces unfavorably susceptible side effects. Histamine adds to irritation and causes side effects, for example, growing on the skin and tingling. It is answerable for the hives, or welts, that show up on the skin when a specialist tests for hypersensitivity. These hives show the nearness of immunoglobulin and are perhaps the best sign of hypersensitivity. What are the Symptoms of Food Allergy? In a hypersensitivity assault, the indications experienced rely upon where in the body histamine is released.Allergic responses to nourishments frequently include the s kin, the stomach and digestion tracts, and the mouth and the respiratory framework. A hazardous response may include all pieces of the body including the cardiovascular framework with the goal that the individual goes into stun this will prompt circulatory strain to fall perilously low. An extreme response could begin out of nowhere and include just a fall in pulse or stun. Know that a hazardous response may happen with no skin side effects. Indications may show up in no time or up to a few hours in the wake of eating the hypersensitivity inciting food.An sensitivity response in the skin may cause hives, bothersome, textured rash called dermatitis, redness or flushing, and growing. In the stomach related framework a sensitivity response may cause stomach torment, queasiness, regurgitating, and the runs. A the basic respiratory indications from a hypersensitive response may incorporate sniffling, hacking, runny nose, wheezing, shutting of the throat and breathing challenges, as a com ponent of an extreme unfavorably susceptible response known as hypersensitivity and, bothersome, watery eyes are frequently included with respiratory side effects. Perilous Reactions (Anaphylaxis)The most serious unfavorably susceptible response is hypersensitivity, or anaphylactic stun, an extreme response that includes the greater part of the body. Hypersensitivity can influence a few pieces of the body simultaneously, including the skin and the stomach related and respiratory frameworks or it may very well include respiratory or cardiovascular indications. Notwithstanding delivering the side effects of food hypersensitivity, it might likewise prompt trouble in breathing, falling circulatory strain and obviousness. Albeit uncommon, hypersensitivity can be deadly. Every year, around 150 individuals in the United States bite the dust of food-related anaphylaxis.Which Foods Cause Allergic Reactions? For all intents and purposes any food can trigger an unfavorably susceptible reaction . Nonetheless, contemplates have discovered that 80 to 90 percent of kids with food sensitivities are adversely affected by at least one of these nourishments for instance eggs, peanuts, milk, wheat, and soy. Other normal triggers incorporate tree nuts, for example, almonds, walnuts, cashews, Brazil nuts and pecans, and fish and shellfish for instance, crab and shrimp. Different nourishments and certain food added substances and flavors may cause unfavorably susceptible responses. Cross ReactionsSometimes, a person's hypersensitive response to a specific food stretches out to different nourishments that contain comparable allergens, a wonder called cross reactivity. For instance, somebody who is sensitive to peanuts may likewise have an issue with different vegetables, for example, soybeans or peas. Notwithstanding, it might be astonishing to realize that by far most of food unfavorably susceptible people once in a while respond to different vegetables. Actually, increasingly nut un favorably susceptible youngsters appear to be hypersensitive to eggs or tree nuts than to different vegetables. Cross responses can create between nourishments with allergens like those of other hypersensitivity inciting substances, for example, plant pollens.Researchers have found, for instance, that a few people who endure roughage fever side effects when they breathe in birch dust additionally have an unfavorably susceptible response when they eat kiwi organic product or apples. How do u see whether u have Food Allergies? On the off chance that you think you have food sensitivities, you should see an allergist, a doctor who has practical experience in diagnosing and treating hypersensitivities. In the event that you attempt to analyze the difficult yourself, you risk expelling such a large number of nourishments from your eating routine and losing significant supplements. Prior to making a conclusion, an allergist will take your clinical history and ask whether you have a family ancestry of allergies.The specialist will pose itemized inquiries planned for revealing a potential connection between the indications and your eating routine, for example, what sorts of manifestations does the presumed food or nourishments produce? What amount of time passes between eating the food and the beginning of side effects? What amount of the food do you need to eat to trigger a response? How frequently has eating the food caused a response? When was the last time you had a response to the food? These are a few inquiries that the specialist will pose. Disputable Tests and TreatmentsThere are some sketchy practices for determination and treatment of food hypersensitivities. Tests that are not logically substantial and are viewed as exploratory including, Blood tests that decide food resistant buildings and IgG food antibodies. This tests measure substances that every typical individuals have in their blood. Food safe edifices structure after food processing. IgG incorporate s the greater part of the defensive antibodies, including those that structure when you get an immunization or after a contamination. It is hazy whether individuals with sensitivities make irregular measures of these substances.Cytotoxic test, this test includes adding a food allergen to somebody's blood test and looking at the response of white platelets under a magnifying lens. On the off chance that the cells change shape, lessening or kick the bucket, the individual is believed to be hypersensitive to that food. No evidence exists that this test is viable for diagnosing food sensitivity. Incitement and balance, in the subcutaneous under the skin type of this test, a food extricate is infused under the skin. In the sublingual under the tongue structure, the food remove is set under the individual's tongue.If the individual has an unfavorably susceptible response, the person in question gets a greater amount of the substance. The conviction is that the subsequent portion kills, or eases, the side effects. As a general rule, it can cause a serious unfavorably susceptible response. A few specialists use incitement and balance to attempt to desensitize hypersensitive individuals to nourishments. Be that as it may, the strategy has been seen as inadequate for both analysis and treatment of hypersensitivities. Instructions to Cope With Food Allergy Most individuals with food hypersensitivities will be put on an end diet one from which nourishments associated with causing an unfavorably susceptible response are removed.It might be hard to quit eating a few nourishments, for example, those made with wheat or milk. Luckily, there are numerous nourishments available that substitute for the more typical sensitivity inciting nourishments. Making a Food Plan For help in confining your eating routine after a food sensitivity finding, counsel your primary care physician or an enrolled dietitian. Dietitians can help structure a food plan, propose elective nourishments or f ixings to supplant illegal ones, and give guidance on perusing food names. You may think that its supportive to utilize a sensitivity free cookbook, which gives plans that overlook normal food allergens.Prepared allergen free things, for example, rice bread and soy drinks, are accessible at wellbeing food stores and some supermarkets. It isn't generally conceivable to dodge the culpable food. Your doctor may give you drug to treat indications coming about because of food sensitivities. Maintaining a strategic distance from Accidental Ingestion Despite safety measures, individuals with accounts of food responses now and again unwittingly devour a food to which they are unfavorably susceptible. This can happen when the individual is uninformed of a fixing in a dish another person has prepared.Or maybe the culpable fixing isn't on the name or is communicated in a term that doesn't plainly portray the fixing. Individuals with serious food sensitivities should know that little measures o f allergens left on pots, container, and cooking utensils can pollute different nourishments. To keep away from this sort of peril, individuals with extreme food sensitivities are encouraged to verify that pots, dish, and cooking utensils are deliberately washed with cleanser and water after each utilization to expel any hints of prohibited foods.How Is Food Allergy Treated? When a sensitivity is analyzed, exacting evasion of the culpable food or nourishments is the main demonstrated strategy for dealing with the hypersensitivity. There is no clinical solution for food hypersensitivity. In any case, inside the following scarcely any years there will be protected and successful immunizations for food sensitivities. By carefully keeping away from the nourishment for a couple of years, around 33% of kids and grown-ups can lose their affectability to that food. However, hardly any youngsters or grown-ups grow out of their sensitivities to peanuts, tree nuts, and shellfish.Although there are no meds at present accessible to treat food hypersensitivities, there are tranquilizes available to treat side effects of food sensitivities. The correct treatment relies upon the seriousness of the unfavorably susceptible response. Antihistamines can help control mellow responses. These medications have reactions, be that as it may. Over the counter Antihistamines cause sluggishness. Your PCP c

Of Watermelons Wisdom free essay sample

In opening the puzzle of a people life, youth regularly remains as the basic key to its mysteries. Without the youngster in any event, remembering it, a solitary second or a solitary individual applies a huge effect. Presently, pondering my adolescence, I understand with expanding assurance that, in my life, that individual was my grandma. During my adolescence, I had numerous top choices my preferred show, melody, frozen yogurt, and even my preferred natural product, the watermelon. Since I cherished it so much, I was resolved to become my own. At the point when I told my mom, she giggled. She disclosed to me that it could never develop, yet I wouldn't be frustrated. Coming up short on my moms endorsement, I went rather to my grandma. She revealed to me that on the off chance that I needed to develop watermelons, at that point I ought to do it. I can even now hear her words, Jeanne Marie, in the event that you need something throughout everyday life, you need to work for it. We will compose a custom exposition test on Of Watermelons Wisdom or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In the event that you dont pursue your fantasies, theyll fly away. She addressed my heart, rousing me. I developed progressively plan on my central goal, ecstatically sweating over my watermelon fix. I dried seeds from one of my bits of natural product, and afterward planted them in the earth behind my home. For quite a while, I watered and checked the dirt for any indications of development, and day, after day, I was frustrated. My grandma asked me on, advising me not to surrender trust, In todays world, Jeanne Marie, your fantasy is the one thing nobody can remove. As I later learned in Latin class, I had come, I had seen, however I still couldn't seem to prevail. Regardless of my grandmas words, dream caught me. At that point, similarly as I had surrendered trust, a plant rose up out of the ground. I observed its development continuously, recording each centimeter, each inch it developed. And afterward, my moms easygoing declaration, By the way, Jeannie, Were moving. For the following year, I was persuaded that back in my old home, another kid was eating my home-developed watermelon. I understand now that even with my consistent consideration, in such an unforgiving atmosphere, no plant could develop enough for its melon to blossom. In any case, when I was a youngster, accepting was sufficient. My grandma tremendously affected my life. She instructed me in the event that you go after your fantasies, they can work out as expected. She instructed me to have confidence in rainbows and blue skies, in dreams and singing feathered creatures. She instructed me to put stock in watermelons.

Systemic Lupus Erythematosus Research Assignment Paper - 275 Words

Systemic Lupus Erythematosus Research Assignment Paper (Essay Sample) Content: SYSTEMIC LUPUS ERYTHEMATOSUSNameInstitutionCourse Systemic Lupus ErythematosusDescription of the disease Systemic Lupus Erythematosus (SLE) is an autoimmune disorder where the immune system turns against parts of the body it is designed to protect hence leading to inflammation and damage to body tissues. Most vulnerable parts include lungs, the heart, skin, joints, kidneys, brain, and blood vessels. However, SLE can affect every body organ. This condition is characterized by periods of remission or wellness and illness (also referred to as flares). The diagnosis of SLE is difficult even for the most qualified clinicians. Therefore, patients most physicians observe the trends of remission and illness and try to establish control measures, prevent and treat them. Such measures, therefore, help people with the condition to maintain a healthy life (Gordon Isenberg, 2016, p. 1-3).Scope Systemic Lupus Erythematosus is a global disease that affects people of different races and nationalities. It is estimated that the disease has manifested itself in all countries in the world despite the differences in how it is expressed in the various countries. Therefore lupus patients are present in all countries globally. Consequently, the different manner of expression of the disease has led to the tremendous investment in research and investigation of the condition. These researches and investigations have led to improved management of the disorder and fewer deaths associated with the disease. An increase in the number of lupus survivors globally is also an indicator...

Essay on The Plot in J.R.R. Tolkiens The Hobbit - 2059 Words

The Plot in J.R.R. Tolkiens The Hobbit The Hobbit by J.R.R. Tolkien is a captivating tale about unusual creatures, great struggles, a flying dragon, and much, much more. The story comes alive through colorful depictions of characters and details that capture the imagination. The plot of this novel is the dwarves journey to recapture their homeland. The setting, characters, and trials throughout The Hobbit help to fully shape this overall theme of the novel. Throughout The Hobbit the setting is constantly changing from start to finish. There are six different stages through which the setting evolves. The first stage takes place at the home of Bilbo Baggins. Bilbo lives in something called a hobbit hole. These homes†¦show more content†¦Once the Misty Mountains have been tackled, the setting continues on to Beorns house, who Gandalf states, . . . lives in an oak-wood and has a great wooden house . . . Tolkien 115). The area around Beorns home is decorated with beautiful flowers covered byfriendly bees. Horses and cattle are just a few of the animals that walk in his spacious yard. Upon reaching the gate to enter Beorns yard there is gardens and a cluster of wooden buildings. The buildings range from . . . barns, stables, sheds, and a long low wooden house. (Tolkien 117). The last building is Beorns house, which is mainly one wide hall with a veranda on itssouthern side. Then the setting changes coarse once again and heads toward Mirkwood. Notmany people know of Mirkwood, but those who do know that, . . . Mirkwood is dark,dangerous, and difficult. (Tolkien 131). The only way to ensure survival through the forest is to stay on the path. Mirkwood is very dark and gloomy. Almost no light passes through the thickmass of trees that make up the forest. Here, at night all the inhabitants come to life. The main path through Mirkwood is a basic dirt path and is the only place in the woods free of the terrible giant spiders and other frightening inhabitants of the forest. Once out of Mirkwood forest and up a river, there is a town called Esgaroth. This town is located on a body of water called Long Lake. LongShow MoreRelatedCriticisms and Praise for The Hobbit: The Desolation of Smaug654 Words   |  3 Pages The Desolation of Smaug is the second part of academy award winning Film-maker Peter Jacksons trilogy film adaption of J.R.R Tolkiens timeless classic The Hobbit. The film picks up where The Hobbit: An Unexpected Journey left off, with the company being pursued by Orcs on the edge of Mirkwood forest. The wizard Gandalf parts with the company on the edge Mirkwood forest, so that he and Radagast can attempt to defeat the Necromancer, who has been poisoning Mirkwood with black magic. 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Tolkien’s â€Å"The Hobbit† which utilises the protagonist’s (along with his band) adventures during his journey to display that there is always good to come out of a call for adventure. This is evident in the interactions and thoughts of Bilbo Baggins, who experiencesRead MoreAnalysis Of The Book The Hobbit 1942 Words   |  8 Pageswill be strongly analyzed through quotes directly from the book The Hobbit and opinions formed while reading. Through the book The Hobbit, J.R.R. Tolkien is able to show how a hero isn’t always the typical buff and boots with a cape on his back kind of person. Tolkien shows the reader that a hero is made by the struggles he conquers and isn’t just a perfect character thrown into the beginning of the story. Generally, The Hobbit takes place in many different places as listed and described below but

Americ The Land Of Opportunity And Prosperity For All Essay

Although America is stereotyped to be the land of opportunity and prosperity for all, there are flaws in the system that impedes all races, genders, and social classes from being a part of the privileged society that can enjoy these rights. The word privilege refers to those who do not face discrimination in this country, in fact, many times they are the ones discriminating, and they are part of group that can prosper freely without any of the limitations that society establishes. However, it would a hasty generalization to infer that all those who are included in that privileged society discriminate against minorities in this country; yet, it is unlikely to encounter a white, middle class, straight man that lacks easy access to all the opportunities America has to offer. Women on the other hand, regardless of their color, race, or wealth, do continue to face discrimination in a relatively modern country. In a like manner, minorities such as Hispanics currently living in the United S tates also face endless and difficult obstacles to obtain the opportunities this country offers such as: rising from a social class, attending college, and working in a professional environment. A stronger example of inequality in America can be seen through the social classes. The New York Times published an article on January 6, 2016 outlining several of the most significant challenges Americans could expect in 2016. The inequality in social classes was a repetitive challenge that appeared

Has Technology Made Strategy Obsolete Essay Example For Students

Has Technology Made Strategy Obsolete? Essay Has Technology Made Strategy Obsolete? It has been said that, improvements in technology for waging war have made strategy increasingly irrelevant. This is not the case; strategy is actually becoming more important with the development of more sophisticated military technology. Firstly it must be clearly defined how strategy and technology relate to each other. There have been many different views on what, in effect, constitutes strategy. If one were to compare Sun Tzus concepts of strategy and compare them to that of Clausewitz, it would be clear that the two defined strategy much differently. Sun Tzu viewed strategy as a much larger issue than did the Clausewitz. He believed that an overall strategy that utilized political alliances, misinformation, intelligence and strategic planning was the key to what he believed the pinnacle of military victory was; to win the war without ever having to fight. Clausewitz had a much narrower view of strategy, one that would more correctly be determined as tactics. Clausewitz believed in the supremacy of direct military conflict as the sole arena for states to resolve their differences and satisfy their ambitions. He focused then, on the best way to win the war, believing that war was inevitable. It is clear then, that wile both men wrote on the subject of war, their focus was on different levels of warfare, Sun Tzus focus was on strategy, or grand strategy, while Clausewitzs focus was on the tactical level, or operational strategy. Technology is of a different ilk altogether than the closely related topics of tactics and strategy. Technology is the tools with which the war is waged. It can consist of not only mechanical instruments, but of nuclear, chemical and biological tools as well. Technology is an ever changing, constantly improving, element of warfare that has throughout history continually improved the efficiency with which mankind can kill one and other. Technology Strategy Tactics The key to understanding the issue is to understand how the three elements, technology, tactics and strategy are connected to each other and more specifically, how changes in one area of will drive changes in the other. Technology is the core to the whole process. A requirement is identified and a weapon, or weapons system is created in order to fill that requirement. Once this has been done, the military leadership must then study the characteristics of the new weapon and determine the optimum way in which to use it. In short, they must adapt or develop a set of tactics within which to employ this new weapons system. This process of developing tactics to most efficiently utilize a weapons system is not restricted to new weapons. Napoleons identification and development of light mobile cannon is a case in point. He determined a need, the technology was created and then Napoleon devised a new set of tactics, massed canon fire, with which to best exploit the characteristics of the new weapon. Once a new weapon is introduced and effective tactics are designed for its operational employment, there is an understandably urgent requirement for the opposing force to develop some form of defence against it. This is generally done in two ways. Firstly the opposing Army must adapt its tactics in order to minimize its vulnerability and secondly they must develop a countering technology that will neutralize the new threat. A case in point here is the First World War. As an example, the impact of the wide spread introduction of the machine gun on maneuver style warfare of the late 19th century cannot be overstated. Very simply put, the volume of fire that could be generated by several well placed machine guns along an armys front guaranteed that any attacking force would loose and loose badly. Any soldier in open ground was a target for the machine gunners and so the solution was to adapt the tactics of the day from maneuver warfare into trench warfare. .u9e2563a4456719aee99946569037a9d2 , .u9e2563a4456719aee99946569037a9d2 .postImageUrl , .u9e2563a4456719aee99946569037a9d2 .centered-text-area { min-height: 80px; position: relative; } .u9e2563a4456719aee99946569037a9d2 , .u9e2563a4456719aee99946569037a9d2:hover , .u9e2563a4456719aee99946569037a9d2:visited , .u9e2563a4456719aee99946569037a9d2:active { border:0!important; } .u9e2563a4456719aee99946569037a9d2 .clearfix:after { content: ""; display: table; clear: both; } .u9e2563a4456719aee99946569037a9d2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9e2563a4456719aee99946569037a9d2:active , .u9e2563a4456719aee99946569037a9d2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9e2563a4456719aee99946569037a9d2 .centered-text-area { width: 100%; position: relative ; } .u9e2563a4456719aee99946569037a9d2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9e2563a4456719aee99946569037a9d2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9e2563a4456719aee99946569037a9d2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9e2563a4456719aee99946569037a9d2:hover .ctaButton { background-color: #34495E!important; } .u9e2563a4456719aee99946569037a9d2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9e2563a4456719aee99946569037a9d2 .u9e2563a4456719aee99946569037a9d2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9e2563a4456719aee99946569037a9d2:after { content: ""; display: block; clear: both; } READ: TESCO Plc and International Accounting Standards Essay These changes in tactics provided the Army with the ability to hold the ground already taken and yet remain out of danger of the withering direct fire generated by the opposing forces machine guns. Improvements in the technology of trench and bunker construction also, to some extent,

Meaning for Life Essay Example

Meaning for Life Essay Meaning for Life Thomas Nagel and Richard Taylor represent diverging thoughts in the meaning for life. This disparity is well articulated in their books, Mortal Questions and Good and Evil respectively. Nagel argues for the absurdity of life in all its forms while Taylor talks about the meaning of life embedded in its subjectivity. In his book, Nagel questions Taylor’s standpoint on the meaning for life being derived by alluding to that which is objective and subjecting it to the law of relativity. Nagel disputes the very pillars that form the basis of Taylor’s argument on the meaning of life. This paper will compare and contrast the two opposing school of thoughts with the aim of shedding light to the phenomenon that is the meaning for life. We will write a custom essay sample on Meaning for Life specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Meaning for Life specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Meaning for Life specifically for you FOR ONLY $16.38 $13.9/page Hire Writer â€Å"The meaning of life is from within us, it is not bestowed from without, and it far exceeds the in both its beauty and permanence any heaven of which men have ever dreamed or yearned for† (Taylor 588). Richard Taylor articulates a meaning for life that goes beyond the very act that man does. The author aptly utilizes the analogy of the myth of Sisyphus to articulate man’s perspective of the meaning and purpose of life. He narrates of the character Sisyphus whom the gods sentenced to roll a stone up a hill. The substance of his punishment came about when the stone kept on rolling back and Sisyphus relentlessly pushed it back up, subsequently fuelling the vicious cycle. Taylor paints out the picture that the efforts of the mythological character bore no fruit in spite of his resilience. The author then uses this to draw parallels to the life of man that is filled with endless activities that deprive his life of meaning. This he expounds by arguing that though man wor ks to produce and bear fruit, his fruits are only temporary and influence the fanning of the process of endless and meaningless activities. â€Å"Where otherwise he might have profoundly have wished surcease, and even welcomed the quiet of death to release him from the endless boredom and meaningless, his life is now filled with mission and meaning and he seems to himself to be given an entry to heaven† (Taylor 584). Meaningfulness is introduced into the lives of human beings by subjecting the truth to the law of relativity. Richard Taylor paints out this picture by allowing the life of Sisyphus to experience individual fulfillment. This stands as the basis for Taylor’s argument on the meaning of life. He points out that although his situation remains constant and his life remains fruitless, an intervention by the gods to give him an uncontrollable desire to push stones would give his life meaning. An objective outlook will allow man to see the fact that the activities he does do not bear fruit. However, the introduction of a contrary outlook will allow him to see the satisfaction that he gets in fulfilling the desire to live life as he does. In essence, this represents a disregard of man’s actions and gives scrutiny to the state of mind that engulfs him as he carries out theses meaningless activities. â€Å"The meaning of life is from within us, it is not bestowed from without, and it far exceeds the in both its beauty and permanence any heaven of which men have ever dreamed or yearned for† (Taylor 588).Richard Taylor argues that the meaning for life comes from within an individual. The position of an actor defines the meaning for his life rather than the results of his action. This is to imply that meaningfulness exists when an individual is satisfied in the achievement of his desires. Taylor points out that though the actions in the lives of men may denote the lack of productivity, the denial of this productivity serves as the essence for the meaning of life. He uses the life of Sisyphus to show that his inability to build a temple through the stones that he was instructed to roll up the hill, would imply redemption from eternal boredom. Meaningless activities in the lives of man ensure that he is constantly engaged, contrary to the boredom he would have experienced if hi s actions bore fruit. The author recommends that man look beyond his actions and focus on the state of his mind and heart. The thoughts of Taylor and Nagel diverge at the point where Taylor believes that in subjectively taking up the objective standpoint of life, then life gains meaning. â€Å"In ordinary life a situation is absurd when it includes a conspicuous discrepancy between pretension and aspiration and reality† (Nagel 13). According to Nagel, the very essence of life’s meaninglessness exists when there is a discrepancy between that which is real and that which man desires to achieve. This thought might be one of the pillars that anchor the difference in ideologies between the two authors. In subjecting the truth to the law of relativity, Richard Taylor expresses the same disparity that Nagel attributes to making life absurd. The ideologies of Taylor advocate for a disregard to that which is the actual truth and settle for notions that cannot be verified. In light of Nagel’s arguments, one can infer that the actions of man remain futile. This is because they do not bear susta inable and eternal fruits. â€Å"Where otherwise he might have profoundly have wished surcease, and even welcomed the quiet of death to release him from the endless boredom and meaningless, his life is now filled with mission and meaning and he seems to himself to be given an entry to heaven† (Taylor 588). However, Taylor finds justification for these actions by arguing that they create meaning for life through the exclusion of eternal boredom and satisfying the desires for man to do those very actions. This therefore serves as the basis for Nagel’s dispute against Taylor’s ideologies. â€Å"Consequently, the absurdity of our situation derives not from a collision between our expectations and the world, but from a collision within ourselves† (Nagel 17). Nagel argues that the meaninglessness of life is because of the collision that occurs within an individual. Contrary to Taylor’s school of thought that argues that the very meaning of man’s life originates from the man himself, Nagel believes that man himself makes his life meaningless. This is because the world in which man lives cannot justify the rise of inescapable doubt. For this reason, the world cannot be blamed for failing to meet man’s demands for meaning. Therefore, the inhabitation of the world remains to be the sole reason as to why his life is meaningless. Nagel and Taylor seem to agree, concerning the relevance of time in the meaning of life. However, in this convergence there appears to be a disparity. â€Å"Whether what we do now will matter in a million years could make the crucial difference only if its mattering in a million years depended on its mattering, period† (Nagel 11). The disparity occurs when Nagel questions the relevance of raising concerns of whether an individual’s life will be of value in a million years to come. He argues that the very essence of life begins to show in the present time, and its meaningfulness can be projected and will be reflected, in the years to come. He therefore advocates for a focus in the course of one’s life instead of worrying whether the life in question will be significant in years to come. He imposes a realistic outlook to the nature of life instead of taking a presumptuous attitude. However, Taylor, on the other hand, isolates the value of life in the current time to its forecasted value. He even goes further to argue that the value of an individual’s life can be realized years after the death of the individual in question. Taylor articulates this by saying, â€Å"Activity, and even long, drawn-out and repetitive activity, has a meaning if it has some significant culmination† (Taylor 584). He illustrates this through the life of the larva of a cicada that burrows in the earth for seventeen years. The efforts that seem futile eventually culminate to the process of life. The philosopher Friedrich Wilhelm Nietzsche agrees with Taylor’s school of thought of subjectivity in order to find the value of life. He argues that there lies a correlation between the perception of reality and myth. The objective truth, with regard to the meaning of life, must therefore be interpreted through subjectivity. The correlation between objectivity and subjectivity in deriving the meaning of life is similar to that of Richard Taylor. Nietzsche goes further to argue that the perception of life is seen in the metaphor of art. He says that, ‘music struggles to show us about the nature in Apolline images,’ (Nietzsche 79). He uses the analogy of language to express that the diversity that exists in languages represents the diversity of truth and expression. Language therefore remains to be an incomprehensible creation for which it is not worth striving. In the same way, life seems vain but holds its meaning in its very complexity. The justification for the existence of life marks the conception of its meaning. Yuval Lurie argues that, ‘the question about the meaning of life seems to be directed escaping the flow of life and the familiar contexts of supplying practical information,’ (Lurie 2). Richard Taylor and Thomas Nagel both agree on the concept of a meaningful life but diverge on its occurrence. Nagel argues on the objectivity of life and criticizes the subjectivity that Taylor employs in arriving to the meaning of life. However, it is in the very subjectivity that Nietzsche agrees with and the subjective approach to life. The meaning of life cannot lie in the objective truth that its actions express, however such meaning should be derived from the state of the owner of the life. Work Cited Lurie, Yuval. Tracking the Meaning of Life: A Philosophical Journey. Columbia, Mo: University of Missouri Press, 2006. Print. Mencken, H L. The Philosophy of Friedrich Nietzsche. Port Washington, N.Y: Kennikat Press, 1967. Print. Nagel, Thomas. Mortal Questions. Cambridge [Eng.: Cambridge University Press, 1979. Print. Nietzsche, Friedrich W, Raymond Geuss, and Ronald Speirs. The Birth of Tragedy and Other Writings. Cambridge, U.K: Cambridge University Press, 1999. Print. Taylor, Richard. Good And Evil. Buffalo NY: Prometheus books, 1984. Print.

History of Spain - Overview

History of Spain - Overview Location of Spain Historical Summary of Spain Spain was invaded by Napoleon and saw struggles between an allied force and France, which the allies won, but this triggered independence movements among Spain’s imperial possessions. During the nineteenth century the political scene in Spain came to be dominated by the military, and in the twentieth century two dictatorships occurred: Rivera’s in 1923 – 30 and Franco’s in 1939 – 75. Franco kept Spain out of World War 2 and survived in power; he planned a transition back to monarchy for when he died, and this occurred in 1975 – 78 with the re-emergence of a democratic Spain. Key Events in Spanish History Key People from the History of Spain Ferdinand and Isabella 1452 – 1516 / 1451 - 1504Known as the Catholic Monarchs because of their faith, Ferdinand of Aragon and Isabella of Castile married in 1469; both came to power in 1479, Isabella after a civil war. They united the kingdoms of Aragon, Castile and several other regions under one monarchy and sponsored the journeys of European explorers, helping to establish a wealthy Spanish empire.Franco 1892 - 1975Franco came to power after emerging as leader of the victorious right wing Republicans in the Spanish Civil War. He cannily avoided entering World War 2 on the side of Hitler, who many regarded as a natural ally, and instead survived in power until 1975. He harshly suppressed many supposed enemies. Rulers of Spain

Jonurl Essay Example | Topics and Well Written Essays - 500 words

Jonurl - Essay Example In my FIRO-B scale, certain results were evident while undergoing the elementary examination. My inclusion demands were rated at 6 which is a moderate result in comparison with other people. The effect of such a result is the ideal level. In other areas such as control, I came out with an 8 grade. This is usually characteristic of an independent person with high qualities to lead a group. Affection levels were rated ideal at 5. The effect these had is that I was designated to lead the group for having strong control. My temperament characteristics was OWL that means wise, knowledgeable, composed, sees everything, sees things before others see them and scans from high perch, swoops down with precision. I am great in decision making especially in difficult situations and also have ample knowledge on general matters. I have helped the group thoroughly in making financial decisions and also certain inter group challenges. I have a Phlegmatic introverted temperament. This makes me a good administrator of the group, I get to be very observant to the situation and reactions of other group members of the group. On the Jessica Baby story, I was keen to notice some strong reaction as well as from the group members. The story was inspiring to many people famous and infamous in society and has head relatively similar impact on a lot of lives in many people. The situation was very sympathetic and fills one with remorse and compassion. It was difficult for many to hide their compassion in the group. However, people showed theirs in different ways. Some would go to nearly crying while some would demonstrate their ambitions by playing as though they were part of the ordeal. Group members showed affection in different ways. Certain MBTI models can perfect one’s performance and people need different motivations for their problems, as the superstar who saw the circumstance as a motivation to quit drugs. Eschers Relativity picture has been used

Processing Theory of Consumer Choice Essay Example | Topics and Well Written Essays - 1750 words

Processing Theory of Consumer Choice - Essay Example The following argument will establish a correlation between ecolabelling and consumer behavior and argue for the regulation of these labels by governmental institutions. According to the Green Gauge Report, which is published annually by Roperstarch Worldwide, society's concern about environmental issues is currently at, or near, historically high levels (Green Gauge Report, 2002). As a result, in the last 20 to 30 years the concept of environmental marketing has materialized. This concept is defined as satisfying consumer wants and needs, but doing so in a way that minimizes impacts on the natural environment. This form of marketing has been popularized in both the marketing literature and by companies seeking a strategy that enables them to market their products in a socially responsible, sustainable manner (Esty and Wilson, 2006). Australia has embraced ecolabelling, in direct response to consumer demands. Indeed, studies on ecolabelling indicate that Australia leads all other countries in the provision of environment-related information on its products (Case Study). The rationale for doing so directly emanates from the very concept of consumer ma rket demands and consumer behavior therein. Accordingly, in order to establish a correlation between ecolabelling and consumer behavior, the latter will be briefly overviewed. Consumer behavior (CB) may be defined as the scientific study of the processes consumers use to select, secure, use, and dispose of products and services that satisfy their needs (Esty and Wilson, 2006). Its development is linked to both psychology and sociology. For example, concepts such as attitude, values, motivation, personality, perception, cognition, social influence, and cultural influence have all played a major role in explaining consumer behavior (Esty and Wilson, 2006).

Schoolyard Bullying Essay Example for Free

Schoolyard Bullying Essay A feature article dad sues school over bully attacks published on the 14th of February 2010. which is an article on a young boy who has been repeatedly attacked by children at his primary school and nothing has been done about it, there is also a editorial Bullied teenager receives $290,000 published on the 1 lth of march 2010. this is an editorial about a young girl who has been repeatedly bullied over the years and won her case with the court. l three articles have the same contention, they want the laws to be implemented and making parents aware that bullying can become out of hand if it is not resolved. beyond the schoolyard, into the home. this case study was written by Dina Halkic, the mother of the child who committed suicide because of cyber bullying. a 17 year old teenager committed suicide by Jumping off the west gate bridge after being repeatedly bullied at school and at home over the internet and text messages. he mother of the Allem blames herself for his death as she didnt realise the dangers of yber bullying. he was in his room, in our house with us, and he was safe, or so we thought this quote shows us the regret in her voice and makes us feel sympathy for her and her husband. she follows on by saying how could someone hurt him? Just like his mobile, why didnt we check it? the reader becomes involved in her story by giving us rhetorical questions that we start to question ourselves and our family values. Dina has written a case study of her ordeal day when she found out her son nly son has committed suicide that is confronting for parents, this makes the readers aware of the potential harm that lies in cyber space. she is urging for children and teens to use their computers in the open, where parents can see. the family dont want other children to go through what their son did, this is an informative piece that is confrountating. the parents are also trying to implement the laws for cyber bullying, there has been no case in australia to date where an individual has ben put to trial for cyber bullying. his case will play a role in toughing the laws against cyber bullying. this article is disturbing and sympathetic towards Allem and his parents this appeals to family safety. the newspaper has set out the article with the photos and the text at equal value, they have been placed in a certain way for the readers eyes to move through the photos going through the victim, who seems confiden t before his death. The victims parents, looking confused and sad, and then the victims friends crying, this shows the impact his death has done to the people around him who love him.

Big Five Factor Model :: Psychology, Human Personality, Extraversion

Big Five Factor Model A model developed for using factor analysis to try to determine the key traits in human personality. Although trait theories were well established by the 1960s, there was no consensus concerning the number or nature of the traits that make up personality. Since then, further research has confirmed a basic five factor model of personality or ‘Big Five’ (Tomas 2007). This five factor structure has been replicated by Norma (1963), Borgatta (1964) and Digman and Takemoto-Chock (1981) in list derived from Cattle’s 35 variables (Lawrence &Oliver 2000). These scales are commonly alternatively represented by the OCEAN acronym Openness to experience, Conscientiousness, Extraversion/Introversion, Agreeableness and Neuroticism. The Big Five structure captures, at a broad level of abstraction, commonalities among most of the existing systems of personality description, and provides an integrative descriptive model for personality research. (Oliver& Sanjay 1999) Economists are not alone in their interest in the description, prediction, and explanation of human behavior. Psychologists, too, have approached these challenges. Economists can profitably leverage research from psychology on the measurement, prediction, and malleability of personality traits organized in the widely accepted Big Five taxonomy. (Lex, Angela, James & Bas 2008) Extraversion Extraversion is marked by pronounced engagement with the external world. Extraverts enjoy eing with people, are full of energy, and often experience positive emotions. They tend to be enthusiastic, action-oriented, individuals who are likely to say "Yes!" or "Let's go!" to opportunities for excitement. In groups they like to talk, assert themselves, and draw attention to themselves. (Beaumont 2003) Openness to experience Openness to experience is a measure of depth, breadth and variability in a person's imagination And urge for experiences. The factor relates to intellect, openness to new ideas, cultural interests, educational aptitude and creativity as well as an interest in varied sensory and cognitive experiences. People with a high openness to experience have broad interests, are liberal and like novelty. The preservers with low openness to experience are conventional, conservative and prefer familiarity (Howard & Howard, 1995). Agreeableness The agreeableness linked to altruism, nurturance, caring and emotional support versus competitiveness, hostility, indifference, self-centeredness, spitefulness and jealousy (Howard & Howard, 1995). Conscientiousness Conscientiousness is a measure of goal-directed behavior and amount of control over impulses. Conscientiousness has been linked to educational achievement and particularly to the will to achieve. The focused person concentrates on a limited number of goals but strives hard to reach them, while the flexible person is more impulsive and easier to persuade from one task to another Heinstrà ¶m (2003).

Customer satisfaction and loyalty of hyundai Essay

The history of the automobile begins as early as 1769, with the creation of steam engined automobiles capable of human transport. [1] In 1806, the first cars powered by an internal combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile – with the Benz Patent-Motorwagen, by German inventor Carl Benz. Cars powered by electric power briefly appeared at the turn of the 20th century, but largely disappeared from use until the turn of the 21st century. The early history of the automobile can be divided into a number of eras, based on the prevalent means of propulsion. Later periods were defined by trends in exterior styling, and size and utility preferences. 1. 1HISTORY OF CARS Old Engraving depicting the 1771 crash of Nicolas Joseph Cugnot’s steam-powered car into a stone wall. The automobile as we know it was not invented in a single day by a single inventor. The history of the automobile reflects an evolution that took place worldwide. Starting with the first theoretical plans for a motor vehicle that had been drawn up by both Leonardo da Vinci and Isaac Newton. In 1769, the very first self-propelled road vehicle was a military tractor invented by French engineer and mechanic, Nicolas Joseph Cugnot (1725 – 1804). Cugnot used a steam engine to power his vehicle, built under his instructions at the Paris Arsenal by mechanic Brezin. It was used by the French Army to haul artillery at a whopping speed of 2 1/2 mph on only three wheels. The vehicle had to stop every ten to fifteen minutes to build up steam power. The steam engine and boiler were separate from the rest of the vehicle and placed in the front (see engraving above). The following year (1770), Cugnot built a steam-powered tricycle that carried four passengers. Early Electric Cars Steam engines were not the only engines used in early automobiles. Vehicles with electrical engines were also invented. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first electric carriage. Electric cars used rechargeable batteries that powered a small electric motor. The vehicles were heavy, slow, expensive, and needed to stop for recharging frequently. INTRODUCTION TO INDIAN MARKET The present Indian economy is characterized by increasing in the consumption rate. Today Indian market is exposed to a lot of competitions not only from the domestic players but also global players. The competition in the market is driving every manufacturer to cut costs and focus on satisfying the customer which will surely help him retain his market share and also to enhance it. The customers delight in the business world of marketing today. All the marketers are oriented themselves towards it. 1. 2 MARKETING MARKET The term market is derived from the Latin word ‘Marcatus’ which means trade, merchandise or plan of business. It means interaction of the buyers and sellers in the person or through telephone, telegraph, mail etc. MARKETING Marketing is a comprehensive term. It is not a mere exchange of goods and services. It includes all those activities connected with the process of identifying the needs of the customer and then organizing the business accordingly to meet the needs of the consumer. â€Å"Marketing is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value with others†. Philip Kotler â€Å"Marketing is the total system of interacting business activities designed to plan, price, promote, and distribute wants satisfying products and service, to present and potential customers†. Professor William Stanton. CONSUMER PERCEPTION The term perception refers to the complete act of ‘perceiving’ and involving of the psychological factors. Perception is the process by which the mind receives organizes and interprets a particular thing. It is estimated that 90 percent of the stimuli that the individual perceives come through sight and the rest from learning. Price is another element of marketing mix where perception has its implication. The basis of perception We know that sight perception depends on the flow of photons in through the pupils and absorbed in the retina. Therefore with the operation of our senses we do know there is something there can and is influencing the sensory mechanisms within ourselves but we do not necessarily know what it is that is causing the sense of experience. This gives rise to two levels of perception. The first is called immediate perception and is totally physical the operation of the physical universe following its mechanistic path ways, some of which happen to occur as neural events in our brain. The second level of perception is the interpretative perception where our psychology and attention is implicated in the perceptual act. Immediate perception is direct mediated only by physiology of perceiving species. Moving beyond immediate perception such as when a person attends to what they are perceiving, then all the well known aspects come to the fore. The obvious consequence is that we do not necessarily perceive that which we immediately perceive. The mechanism of immediate perception area set of physical events in the physical universe. The external reality is generating a perpetual field that is influencing the eye, which in turn is influencing the neurons of the visual cortex. The visual cortex is the reacting part. The interaction of the visual cortex with other parts of the brain and central nervous systems represented by the arrows to thought and emotion is the beginning of the analysis of the complete act of perception involving the emotive and interpretative elements. This model of immediate perception says that we immediately perceive reality via the effect a perceptual field has no sensory apparatus of our physiology. The study of consumers helps firm and organizations improve their marketing strategies by understanding issues such as: The psychology of how consumers think, feel, reason, and select between different alternatives ( e. g. brands, products). The psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media). The behavior of consumers while shopping or making other marketing decisions. Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome. How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer. How marketers can adopt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues help us adopt our strategies by taking the consumer into consideration. We also learn that consumer’s will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. CONSUMER BEHAVIOUR One official definition of consumer behavior is â€Å"The study of individuals groups, or organizations and the processes they use to select, secure, use, dispose of products, services experiences or idea to satisfy needs and the impacts that these processes have on the consumer and society. † This definition brings up some useful points. ?Behavior occurs either for the individual, or in the context of a group (e. g. , friend’s influence what kinds of clothes person wears) or an organization (people on the job make decisions as to which products the firm should use). ?Consumer behaviour involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e. g. , motor oil being sent to sewage systems to save the recycling fee, or garbage piling up at landfill) this is also an area of interest. ?Customer behavior involves services and ideas as well as tangible products. ?The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods or aggressive marketing of easy credit may be serious repercussions for the national health and economy. There are several units in the market that can be analyzed. The main trust in this course is the consumer. However we will also need to analyze our own firm’s strengths and weaknesses and those of competing firms. Finally, we need to assess the marketing environment although we may have developed a product that offers great appeal for consumers a recession may cut demand dramatically. WHO IS THE CUSTOMER? We all think of customers as the people who sit at our tables and pay for the goods and services purchased. But they are individuals in their own right. They may be business people, tourists, youngsters, retired couples or celebrities. They cannot be looked upon as an amorphous group – their needs are different and your service should reflect that. †¢A customer is the most important person in our business. †¢A customer is a person who comes to us with needs and wants and it is our job to handle them in a manner that is profitable to him/her and ourselves. †¢A customer is not a cold statistic; he/she is a human being with feelings and deserves to be treated with respect. †¢A customer is not an interruption to our work – he is the purpose of it. We are not doing him a favour by serving him, he is doing us a favour by giving us the opportunity to do so. †¢A customer deserves the most courteous attention we can give. Customers are not dependent on us, we are dependent on them ! A Customer is anyone who receives the work you do! CUSTOMER SATISFACTION Winning customers’ hearts and minds is increasingly important to customer acquisition and customer retention. It is no coincidence that customer satisfaction research accounts for much of market research activities. As competitive advantage and differentiation is achieved through product innovation and service performance (rather than competing on cost), it is vital to monitor and manage customer satisfaction levels. Customer satisfaction is not just about service levels or product attributes. It can be seen as a function of two main components: ? perceptions of product and service levels received ?expectation of product and service levels Customer satisfaction is therefore concerned with service delivery/product performance and expectation management. Customer satisfaction research delivers key benefits: †¢understanding the underlying drivers of satisfaction †¢identification of trigger points where satisfaction management is most needed †¢prioritisation of action areas (minimum input for maximum return) †¢Identification of customer-supplier interactions, internal processes and departments most likely to cause satisfaction/dissatisfaction. Impact on loyalty and propensity to recommend; a vital bottom line measurement CUSTOMER SATISFACTION ALSO HELPS YOU TO GET TO GRIPS WITH Customer Expectations Attitude and Behaviour Personal Appearance Maintaining Standards Handling Complaints Getting it Right First Time COMPANY PROFILE 2. 1 ORIGIN OF THE COMPANY HYUNDAI MOTOR COMPANY The Hyundai Motor Company (HMC) was founded in 1947 as Hyundai Engineering and Construction Co. by the late Ju-Yung Chung. Hyundai Motor Company, established in 1967, is the auto sales leader in the Korean domestic market and exports vehicles to 190 countries worldwide. Hyundai Motor Company operates the world’s largest integrated automobile manufacturing facility in Ulsan, on Korea’s southeast coast. In 1996, Hyundai opened the Namyang Technology Research Center, which includes a complete testing facility with a 2. 8-mile oval test track and a new $40 million aero acoustic wind tunnel. That same year, 1996, HMC began production at its state-of-the-art Asan Plant, located southeast of Seoul. Hyundai now operates eight research centers in Korea along with four international centers, including Hyundai America Technical Center, Inc. in Ann Arbor, Michigan, and the Hyundai California Design Center in Irvine, California. Hyundai’s automotive technology centers employ approximately 4,100 researchers with an annual budget of five percent of current revenues. Current research projects include: electric-powered vehicles, low-emission gasoline engines, solar-powered vehicles, hydrogen-powered fuel cell vehicles and other alternative fuel vehicles. Hyundai Motor India Limited (HMIL) Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, S. Korea and is the second largest and the fastest growing car manufacturer in India. HMIL presently markets over 18 variants of passenger cars across four models, the Santro in the B segment, the Accent in the C segment, the Sonata in the E segment and the Santa Fe in the SUV segment 2. 2 MARKET SHARE When Hyundai Motor India Ltd (HMI) started producing cars at a place called Irrungattukottai near the South Indian city of Chennai in September 1998 Cut to 2004. The integrated manufacturing plant set up at an initial investment of US$ 614 million is now the largest manufacturing facility of Hyundai outside Korea. Hyundai India has a market share of about 20 per cent, and its plant rolls out about 600 – 700 cars per day in two shifts. Hyundai India today sells not two but seven brands – Santro, i10, i20, Verna, Elantra, Sonata and Santa Fe. These cars are sold and serviced by a national network of 300 sales and service outlets. HMI’s Santro and Accent are India’s largest selling brands in the B and C segments. The Santro was rated the â€Å"Best Small Car† in the JD Power Asia Pacific Initial Quality and APEAL studies for three years in a row, and continues to be one of India’s three most preferred compact cars. The same car is now making important inroads in Europe. Hyundai India sold 42,113 cars in 2012-13, and this year, the are planning to target the largest and most competitive market of them all now, with localisation levels of over 90 percent and the capability to produce world-class automobiles, Hyundai has made India its small carhub. Businessworld magazine reported in January this year that Hyundai is upping its annual export capacity so that by 2013 it can export 500,000 small cars from its production base in Chennai. The market shares of leading players for the month of Mar, 2013 is as given below. COMPANYMARKET SHARE Maruti 42. 4 % Hyundai Motors24. 4 % Mahindra09. 9 % Chevrolet11. 5 % Volkswagen03. 9 % Honda02. 1 % Toyota01. 7 % Others04. 1 % TOTAL100 % A BRIEF OVERVIEW OF TRIDENT HYUNDAI Introduction Trident Hyundai started in 1998 at Bangalore with 30 employees and just one Customer Care Centre. Today, Trident Hyundai has over 600 employees spread over Bangalore, Shimoga and Davengere. The philosophy â€Å"Drive Home a Relationship† is a way of work life and is reflected in our deep rooted commitment almost bordering on obsession towards customer satisfaction. This has helped us in setting up new benchmarks in dealership operation and procedures that has been replicated by other automobile dealers in India. We are recipients of many accolades for excellence in the areas of sales, services and finance. We are also an ISO 9001:2000 Company accredited by TUV and have joined the elite group. Trident Hyundai offers a perfect career for those who have the flair to excel at work. Freedom of expression and a conducive work environs foster the employees to exploit their talents to the fullest abilities. Palace Orchard at Bangalore has virtually become a landmark of Country’s few multilevel automobile dealership. Our Customer Care Centres are conveniently spread at Yeshwanthpur, Indira Nagar, JP Nagar, Sheshadripuram and Kalyan Nagar with state-of-the-art equipments and qualified technicians to cater customer needs. Our goal extends beyond customer satisfaction and we are committed in achieving total â€Å"Customer Delight†. BRANCHES Trident Hyundai 46/4, Garvebhavi Palya, Begur Hobli Hosur Road Bangalore – 560068 Tel: 080-43433222 Trident Hyundai No. 9, HAL Airport Road, Kodihalli, Next to Carlton Towers Bangalore-560014 Tel: 080-43431111 Trident Hyundai No. 1, Lower Palace Orchards Sankey Road, Next to Cauvery Theater Bangalore – 560003 Tel: 080-43433333 Trident Hyundai No. 111,122 & 125, B Narayanpura, K. R Puram, Bangalore-560016 Tel: 080-67879191 2. 4 PRODUCT PROFILE A. Hatchbacks SANTRO Xing Santro Xing with it’s new aerodynamic styling, power-assisted brakes, the advanced suspensions, the uniquely responsive technology is as much a magnificent creation of our drive to delight you as much as a benchmark in engineering excellence. Santro is being produced exclusively in India and the Indian Xing will now drive the World. I10 1. The BSIV compliant 1. 2 Kappa2 engine with VTVT achieved a spectacular fuel mileage of 20. 36 km/litre 2. Best in class ARAI-Certified fuel efficiency among petrol cars in India I20 The Winner of the Prestigious ‘Viewer’s Choice Of The Year’ and ‘Desighn Of The Year’ Awards, the i20 is all set to sweep you of your feet once again. Reflecting Hyundai’s design identity, fluidic sculpture, the new i20 boasts more aggressive and stylish design, giving you extra confidence on the road. The New Hyundai i20 is full of clever technology and smart features. Automatic headlamps, Rain Sensing wipers, Cluch lock function, a rear view parking camera and rear parking sensors are standard on Style models EON B. Sedans Verna Fluidic The 1. 6 L VTVT engine is a powerhouse which is refined to deliver best-in-segment 123ps@ 6300 rpm leaving the competition way behind. The engine is tuned to generate optimum efficiency without compromising on power. The new Verna also offers a 1. 4 L VTVT which boasts of similarly unbeatable performance and best-in-segment mileage of 17. 43 Km/L. The Verna features an ABS system and six airbags, including dual front airbags, curtain airbags and side airbags, for better safety ELANTRA The New Elantra comes perfectly handy for all occasions. Speed, agility and power come as standard equipment in Elantra. The design is a culmination of European styling and delightful functionality SONATA Sonata’s sophistication really shines from all angles together with its impressive rear view with its subtle curvature, fine details and unique rear combination lamps. The Sonata is built like a fortress. The car body incorporates numerous structural protection elements like, dual side impact beams, the energy absorbing collapsible steering column, front and rear crumple zones, cross-bar under the dashboard, engine sub-frame and reinforced bumpers together with the ABS (Anti-locking Braking System), TCS (Traction Control System) and the optional SRS airbag which provides maximum C. SUV Santa Fe The Santa Fe’s craftsmanship is inspired by the heart and completed with technology. You will continue to be pleaseantly surprised by the features you discover throughout the vehicle when driving or parked. SAFETY ANTI-LOCK BRAKING SYSTEM(ABS) All cars come with few variants fitted with the revolutionary ABS, as a standard feature. ABS provides improved braking performance and directional stability on slippery surfaces CRUMPLE ZONE The crumple zones in the new Santro Xing have been further reinforced to conform to the strictest of global safety norms and tested for frontal and offset impact in the most gruelling test track conditions, so that you drive away with complete peace of mind. The steering column is fully collapsible and minimizes risk of chest injuries in the event of a frontal impact The passenger cabin is an original three-box design and is protected by reinforced steel sections in the front and back, dual side-impact bars on all doors and large crumple zones in front and rear. The Accent has been Crash Tested to conform to global safety norms and provides optimum driver and passenger safety Specially designed to protect the passengers in the event of panic braking, these seats prevent the occupants from sliding forward and hurting themselves. The Sonata incorporates numerous structural reinforcements like dual side-impact beams, an energy- absorbing collapsible steering column, front & rear crumple zones, cross-bar under the dashboard, an engine sub-frame and reinforced bumpers that make the car a virtual fortress on wheels. The SRS Driver and Passenger Airbags come as standard on the Sonata V6 and as an option on the Sonata Gold. They come as an exclusive package together with ELR Seat Belts and Seat Belt Pretensioners and Load Limiters and provide maximum protection. Integrated with ABS, the EBD apportions braking power between the front and the rear axles according to the number of passengers and weight of the cargo in the trunk for safer, straight line stops. The handsomely sculptured headlamps cluster with four bulbs & clear lens ensures superior nighttime visibility. The projection type fog lamps comes handy in inclement weather conditions. The science of absolute control. Prevents skidding on a slippery road or during harsh braking, also maintains steer ability. Electronically apportions the brake force between the four wheels for optimum braking performance. Safety Cell Construction The protective safety cell sits between fore and aft crumple zones that absorb impact forces and keep the driver and passengers out of harms way. Side Impact Protection Front and rear doors are reinforced with special high tensile strength steel members that help absorb side impact forces. Seat-Belt Seat belt pretensioner with load limiter reduces the risk of chest injuries. The ultimate in driver and passenger safety. Detects slip in the rear wheel & pulls the vehicle out of difficult & unsafe terrain. The ladder frame chassis constructed of heavy-duty gauge steel is designed to withstand massive twisting & flexing safely. The superbly silent HVAC system in the Accent maintains the most comfortable climate inside the car irrespective of the outside temperature. An ultra-sensitive automatic temperature sensing coupled with a powerful aircon and heating system delivers omni-directional air-flow through specially designed flow control ducts and instantly responds to external temperature changes to keep the cabin climate perfect. The Noise, Vibrations and Harshness dampering is a function of the intelligent design of the Accent. Every single component in this car has been designed to work in perfect harmony so that you can enjoy complete peace and quiet inside your car. This feature makes sure that your driving experience in an Accent is not just effortless, but fun as well. While the steering wheel can be easily ‘Tilted’ at different convenient angles for easy adjustment, the ‘Power steering’ gives you greater control of the vehicle, not only in city driving conditions but also in case of accidents like tyre bursts. The Accent comes equipped with a tilt & a height cushion adjustment along with sliding and reclining controls that ensure perfect posturing and the best back and thigh support for a completely relaxed driving experience. 3. 5 SOCIAL RESPONSIBILITY Hyundai, as a responsible corporate citizen is committed to sustainable social development and the preservation of the environment. All the company’s key manufacturing units, including the Indian plant have the ISO 14001 certification for its Environment management practices. As a part of its social responsibility programs, the company conducts various campaigns to spread awareness of in-car safety and safe driving practices, particularly targeted against drunken driving, speeding. As a part of its community development projects, the company has adopted a few villages around its factory in Tamilnadu and has been working towards the social and economic development of these villages, assisting them in the areas of primary health care, education, basic amenities and employment opportunities. 3. 6 AWARDS AND ACHIEVEMINTS -SONATA RANKED â€Å"MOST DEPENDABLE MIDSIZE CAR† J. D. POWER AND ASSOCIATES 2013 VEHICLE DEPENDABILITY STUDY -ELANTRA SEDAN EARNS A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD -SANTA FE RECEIVES A 2013 ALG’S HIGHEST RESIDUAL VALUE AWARD. – ELANTRA – NAMED ONE OF THE 10 BEST GREEN CARS OF 2012 BY KELLEY BLUE BOOK’S KBB. COM. ELANTRA HAS EARNED THIS AWARD FOR THE SECOND STRAIGHT YEAR 3. 7 FUTURE PROSPECTS The R;D team focuses on the development of new products and technologies that include interior and exterior design changes, development of new generation engines and alternate fuel systems, concept vehicles and advanced passenger safety and comfort systems, in line with evolving customer preferences across the globe. Recent successes of the team include the development of the Hyundai patented Common Rail Direct Injection (CRDi) engine in association with Detroit Diesel and the award winning Fuel Cell Santa FE. EFFORTS Some of the ongoing projects that the Hyundai R;D team is involved in include the development of the ‘World Engine’ in association with Daimler Chrysler and Mitsubishi and the development of Automotive Telematics in association with IBM. That the efforts of the Hyundai R;D team has paid great dividends to the company is evident from the fact that the company’s newly engineered products like the Santa Fe and the Getz have made waves in the global automotive markets and the ‘US Consumer Reports’ magazine has ranked Hyundai cars in level with that of Honda in its recent quality rankings Hyundai Motor India has been awarded the benchmark ISO 14001 certification for its sustainable environment management practices. Living up to its commitment of providing global standards of quality and process management in India, Hyundai had put in place an Environment Management System (EMS)at its manufacturing plant in Chennai right from its project stage. The certification process was completed in a record time of 10 months with ‘Zero NCRs’. The assessment was done by TUV SUDDEUTSCHLAND and covered areas like Awareness Training, Technology Upgradation, Recycling, Waste Management and fulfilling Government Regulations. HMI is also working on a backward integration strategy that will support vendors of the company in implementing EMS. Hyundai Motor Company, S. Korea, the parent of HMI, has been doing considerable work on sustainable Environment Management The company has a well defined framework in place for developing products that reduce pollutant emissions and processes for preservation of natural resources and energy along all the stages of the product lifecycle from production, sales, use to disposal. The company has also been in the forefront of development of environment friendly technologies like Hybrid Electric Vehicles (HEVs), and Fuel Cell Electric Vehicles (FCEVs) and has been awarded the ISO 14001 certification for all its three major plants in Ulsan, Asan and Jeonju in S. Korea.

The Role that Other Lesser-known Concentration Camps Play...

As World War II continued on to in the spring of 1945, the prisoners in the Buchenwald concentration camp in Germany were worn down, starved of food, and weary. See, not many people know about the other concentration camps that took place during the Holocaust. Though Auschwitz and Dachau are the most commonly known concentration camps, the lesser-known concentration camps also played an important role in the Holocaust - such as holding prisoners of war due to their strategic geographic positions. Hitler’s interest opposition to Jews began at a young age. Adolf Hitler was born in Austria on April 20, 1889. He had a dream of becoming a great artist, and applied to an academy at the age of 19. After failing twice to be accepting into Vienna’s†¦show more content†¦While in prison, he wrote an autobiographical book called Mein Kampf, or â€Å"My Struggle.† By 1927, the Nazi party was 40,000 strong. Nazi candidates took 12 seats in the country’s governing body in the 1928 national election. Michael Berenbaum at the United States Holocaust Memorial Museum states: The Holocaust began slowly. Age-old prejudice led to discrimination, discrimination to persecution, persecution to incarceration, and incarceration to annihilation. And mass murder, which culminated with the killing of six million Jews, did not begin with the Jews nor did it encompass only the Jews. The violations of one group’s rights are seldom contained only to that group (George 26). Before long, Hitler had gained massive amounts of power, passing a multitude of anti-Jew laws. With the large amount of anti-Jew laws, it became easy for Nazi officials to accuse Jews of committing a crime and send them to prison without a trial. In an effort to house all of them, Hitler ordered camps to be created to â€Å"concentrate† his opponents and keep them in a confined space. After Hitler’s orders, the concentration camp - Dachau - was established April 26, 1945. Opened by Heinrich Himmler on an abandoned munitions factory near the town of Dachau, its purpose to force the imprisoned Jews into labor. Prisoners lived in constant fear of brutal treatment and terror detention including beatings with a whip, hangings, and cells where only standing was allowed. â€Å"In addition toShow MoreRelatedFreud Vs Frankl And Freud1323 Words   |  6 Pagesrespectively. To begin with, I’ll examine Frankl’s theory of existential analysis known as logotherapy. Logotherapy states that we as human beings are conscious creatures, responsible for our choices and decisions in life. Frankl proposed a dualistic view of human nature, which claimed that the unconscious is home to both sides of humanity, with instinctual, animalistic aggression on one end, and genuine altruism on the other. 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